AI receptionist for UK trade businesses

Every missed call is a job you just gave to your competitor

Charlie answers every call, 24 hours a day, 7 days a week. Captures the job details. Sends you a full summary. While you're on the tools — your phone is still working.

No contracts — cancel anytime
Live within 48 hours
Keep your existing number
14-day free trial
The problem

You're losing more than you think

Every unanswered call is money walking out the door — straight to your competitor.

7–10
Calls missed per week
The average trade business misses 7–10 calls a week. Most callers ring the next number on Google — they don't leave voicemails.
80%
Of callers don't leave voicemail
In 2026, callers expect to be answered. If you don't pick up, they move on immediately. Voicemail is not a solution.
£28k
Cost of a human receptionist
Hiring someone just to answer calls isn't viable for most trades. Charlie does the same job for less than £7 a day.
£3k+
Lost revenue per month
At a typical job value of £600, missing just 5 jobs a month costs you £3,000. Charlie pays for herself in the first week.
ROI calculator

What are missed calls costing you?

Put in your numbers. The answer might surprise you.

Jobs lost per month
Revenue lost per month
Charlie Professional cost£399/month
Your net gain with Charlie
Simple setup

Live in 48 hours — no new number needed

No app to install. No tech headaches. Takes 60 seconds to set up.

1

You sign up

Pick your plan. We configure Charlie for your trade and your business within 48 hours.

2

Forward your calls

Set call forwarding on your existing number — 60 seconds. We send you the exact instructions for your network.

3

Charlie answers

Every call gets answered professionally. Charlie captures the job details, urgency, and contact info.

4

You get the summary

Immediately after the call ends, you receive a full structured summary by email and text. Know exactly what every caller needs before you call back.

Trade intelligence

Charlie isn't just an answering service.
She knows your trade.

Charlie is built on a comprehensive trade knowledge base covering every scenario your customers call about — and she uses it to give callers genuinely informed guidance before you even pick up the phone.

📚

Deep trade knowledge base

Charlie is trained across 11 specialist knowledge areas — boilers, bathrooms, emergencies, underfloor heating, landlord compliance, hot water cylinders, drainage, radiators, power flushing, water pressure, and seasonal maintenance. She knows what every caller is talking about.

💷

Pre-survey ballpark estimates

When a caller asks what a new boiler or bathroom might cost, Charlie gives them a realistic market range — not a vague "we'll need to visit first." Callers who already understand approximate costs are better qualified leads who are far more likely to convert.

🔧

Trade-specific qualification

Charlie asks the right questions for your trade. Boiler enquiry? She captures boiler type, flue type, radiator count, brand preferences. Bathroom? She asks about scope, wet room vs standard, tiling, and supply. You arrive at a callback with everything you need to quote.

Example — boiler replacement call

Without Charlie

Caller gets voicemail. Doesn't leave a message. Rings the next plumber on Google. Job lost.

With Charlie

Charlie answers, confirms it's a combi replacement, asks about flue type, radiator count, brand preference, and budget. Tells the caller a Worcester Bosch typically runs £2,500–£3,500 fully installed. You get a summary email with everything. You call back with a proper quote ready. Job won.

What our clients say

Tradespeople who stopped missing jobs

★★★★★

"I was losing jobs every week on the tools. Charlie paid for itself in the first three days — picked up a boiler replacement I'd have missed completely."

Dave T.Gas Safe engineer, Midlands
★★★★★

"Thought it would sound robotic. Customers actually comment that my receptionist is really helpful. Nobody knows it's automated."

Mark S.Plumbing & heating, South London
★★★★★

"The summary emails are the best bit. I finish a job, check my phone and already know what the next three enquiries need before I even ring them back."

Jamie R.Electrical contractor, Leeds
Simple pricing

One flat monthly fee. No surprises.

No per-call charges. No hidden fees. Cancel anytime.

Starter
£199/month
Sole traders & 1-man bands
24/7 AI call answering
Trade-specific intake flow
Trade knowledge base — boilers, bathrooms, emergencies & more
Pre-survey ballpark estimates to callers
After-hours & emergency handling
Email summary every call
Up to 100 calls/month
Get started
Premium
£649/month
Established contractors 5–15 staff
Everything in Professional
Fully custom intake flows per trade
Live merchant pricing integration (coming soon)
Emergency dispatch routing
Unlimited calls
Monthly performance report
Get started

One-off setup fee £99 · No contracts · Cancel anytime · Live within 48 hours

FAQ

Common questions

No. Charlie uses the most advanced AI voice technology available — callers regularly comment on how helpful the receptionist is without knowing it's automated. You can hear a demo call before you sign up.
No. You keep your existing number. Charlie works through call forwarding — when you can't answer, your calls divert to Charlie automatically. One 60-second setup, and we send you the exact instructions for your network.
Charlie is purpose-built for UK trades — plumbers, gas engineers, electricians, HVAC engineers, M&E contractors, and facilities management companies. The intake questions are specific to your trade, not generic.
Charlie works 24/7. Evenings, weekends, bank holidays — every call gets answered. Emergency calls are flagged separately so you know what needs an urgent callback, even at 2am.
Most customers are live within 48 hours. We handle the configuration — you just forward your calls and we do the rest.
No contracts. Cancel anytime. We're confident Charlie will pay for herself — you shouldn't need a contract to keep a customer who's getting real value.